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I just wanted to thank you for the superb job you did in selling Customer's View. It is remarkable to me that within a week of listing with you we had two nearly full price offers! Your contacts and organization were truly invaluable in moving the process along.

As I promised, you will be the first person I call when I am ready to sell Customer Direct, Inc.

Jennifer E. Brunner
President, Customer Direct, Inc.
Seller, Customer View



ABI
125 Ryan Industrial Court
Suite 100
San Ramon, CA 94583

Phone: (925) 838-8150
Fax: (925) 838-8173

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Value of a Business Intermediary

Maintain confidentiality

Knowing and gathering pertinent information

Recasting financials

Valuation knowledge

Understanding of goodwill value (70%-90% of total value)

Maximizes the value of the company

Overview of tax consequences to the parties, relationships with professional experts

Clarify what is being sold:

  • Identify, describe the historical
  • Identify, sell the future

Market knowledge, understands the market

Multi-pronged marketing strategies

Database of prospects

Understanding of various financing options, contacts with appropriate specialists

Affiliations with other competent professionals in the Business Broker community

Negotiating skills and understanding emotional issues of the parties

Buffering between parties, thereby allowing seller time to make reasonable decisions

Ability to better control the issues

Coordinate and facilitate sell-side and buy-side activities and associated specialists, advisors:

  • landlord
  • CPA’s, accountants
  • tax attorney(s)
  • transaction attorney(s)
  • insurance carriers, agents
  • lenders
  • escrow processes, officers

Permits the seller to continue focus on running their business

Not emotionally tied to the business, maintains objectivity in process and transaction

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